Marketing: Aligning Your Brand with Authentic Values

On one fine day, as I was craving for peanuts, my husband drove me to that familiar place where we used to buy from a favorite vendor.

I told the vendor that I was looking for him across the park. Fortunately, my husband remembered where his post is and brought me there. Mr. Peanut Vendor said, “You might have just forgotten, ma’am, but this is where I’ve always posted.” 

It’s been quite a while that I wasn’t able to buy from vendors and was not sure of the pricing.  So, I asked.  There are options for pouches of P20.00, P30.00 and P50.00.  Then, he showed me a jigger glass as his base measuring tool.  I remembered during my high school years that the base price is only at P5.00.  But no matter how inflation affected the vendor’s price points, he remained loyal to his business.  Wondering, I suppose it's because it’s a good business because I have seen him doing the business in the last ten years or so.

My wandering mind was interrupted by my craving, especially the spicy flavor.  However, when I asked if he has a spicy flavor, I was taken aback by his reply.  “I do have here beneath the basket, Ma’am, but I would not offer it to you because it’s softer now and less crunchy.”

Our Core Competency: We are committed in aligning your brand with authentic values.

There would be hundreds of peanut vendors all over the city, but this one stands out, at least by the benchmark of my personal interaction.  So, why he stayed in the business despite the pandemic, inflation and maybe other challenges is because of his passion to deliver his services of giving the customers not just satisfaction nor delight, but definitely a surprise.

Selling your services, skills, ideas or products will definitely need marketing. In this economy and tight competition, the traditional framework of marketing that is commonly known as the 4P’s of Marketing (product, price, place, and promotion) that eventually became the 6P’s with the addition of people and presentation, may have been employed by Mr. Peanut Vendor in my story.  But I would love how he also opened my mind to a possible 7th P in my own theory - Palabra de Honor.  It’s how he values honesty and his willingness to stand by his commitments, even when it means possible monetary losses – at that moment.  It’s common to some to just pass on the inconvenience to customers or clients and just craft a good explanation to bail you out. Right?

I can just get to be intoxicated by my imaginations like, maybe Mr. Peanut Vendor has operated franchises all over the city with the same set of marketing framework that made him afford opportunity loss at that moment.  Or, maybe his industry has a stable supply chain that he can just exchange those with fresher and crunchier ones.  And the list goes on.

Bottomline is that a lasting legacy in business has always something to do with aligning your brand with authentic values, and Palabra de Honor is one of these.

At JDD Marketing Consultancy Services, we will uncover your authentic values and align your brand with these to build a lasting and more stable foundation, no sugar-coating. Only authentic ones.